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R.F. Lafferty Selects SunGard's Brass OMS and Protegent Trading Compliance Solutions
(PR Web Via Acquire Media NewsEdge) RF Lafferty, a retail and institutional brokerage firm, has gone live less than three weeks after selecting SunGard Brass OMS provides an enterprise-wide direct market access and market making toolset along with a suite of automation, reporting and compliance tools. ... Broker-dealers can connect to global trading destinations through SunGard The ASP virtual server option that R.F. Lafferty selected will help the firm reduce infrastructure, implementation time and maintenance costs. It uses business critical, virtual infrastructure technologies with no hardware requirements, providing customers with go-live capability in three to four weeks, on average.

Brass OMS and Protegent compliance solutions help R.F. Lafferty to offer its traders a customizable platform to help them increase revenue while applying best practices to protect the assets of the firm. Our breadth of solutions touches all aspects of the trade, helping us to meet our customers Brass An integrated trade and order management solution suite supporting Nasdaq, listed, listed market making and sales trading, Brass serves market makers, institutional brokers and traders working in a variety of roles. The suite includes a trade order management system; a set of direct market access tools as well as solutions for automated indications of interest and advertised trades; trade matching; and compliance analysis and reporting. The Brass solution also includes a suite of liquidity management tools for both the buy- and sell-side, including smart order routing, dark aggregation, broker-sponsored access and customizable algorithms. Brass facilitates trade execution through connectivity with the buy-side community via SunGard Transaction Network, through links with major back-office clearing firms, and through direct access to all major domestic exchanges and trading destinations.

About SunGard Protegent solutions for compliance, suitability and new account opening help retail and institutional investment firms oversee business processes relating to client acquisition and suitability, including Know Your Customer and OFAC list checking, as well as employees Protegent supports supervision and practice, helps streamline the compliance life cycle, proactively monitors trades and provides comprehensive auditing and reporting.

About SunGard SunGard is one of the world

SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.

With annual revenue exceeding $5 billion, SunGard is ranked 435 on the Fortune 500 and is the largest privately held business software and services company on the Forbes list of private businesses. Based on information compiled by Datamonitor*, SunGard is the third largest provider of business applications software after Oracle and SAP. Continuity, Insurance & Risk has recognized SunGard as service provider of the year an unprecedented five times. For more information, please visit SunGard at www.sungard.com.

*January 2009 Technology Vendors Financial Database Tracker http://www.datamonitor.com Trademark Information: SunGard, the SunGard logo, Brass, Protegent and the SunGard Transaction Network are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.